The Decisions We Make
Which business are we describing below?
Founded in 1961 by 2 brothers in Michigan
One of the brothers sold his half of the business in 1965 for a Volkswagen Beetle
Tom sold 93% of his business in 1998 for 1 billion dollars to Bain Capital Co.
Changed its name & logo in 2012
Domino's Pizza
Initial logo with the 3 dots stands for Tom's original 3 stores as of 1965
New logo as of 2012 without Pizza in its name due to it selling so much more than pizza.
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